Based on company reports NPD Group, sales of all electronic items in the four weeks until December 24, reaching U.S. $ 9.5 billion. Sales decline not only take place in 2011 and then, recorded in the same period in 2009, sales fell by 6.2 percent.
Video camera sales fell to 43 percent, digital photos also fell 38 percent, GPS navigation devices to 33 percent, as well as MP3 players and cameras that fell 21 percent. All had been victims of smartphone sales increased.
While sales of electronic devices that function is not taken over smartphones have better luck. Sales of PC and TV for example, only down only 4 percent. Desktop PCs in general fell 2 percent, while notebook sales were down 5 percent.
The average sales price of the PC gradually rose $ 9 to U.S. $ 575, continued the trend last year among PC companies are increasing prices on holiday session.
Meanwhile, sales of HD TVs over 50 inches instead ride. Devices TV with Home Theatre system increased 10 percent. While the streaming device sales jumped 65 percent.
In contrast, Blu-ray players fell 17 percent, after briefly grew 3.8 percent last year.
"The average acceleration of decline in old technology categories such as DVD, GPS and MP3 Player. How well the industry can improve performance during the holidays, "wrote Vice President of NPD industry analyst who is also, Stephen Baker.
A report by Canaccord Genuity predicts that Apple's sales will reach 30.1 million iPhones during vacation late last year, up 31 percent of Apple's sales in the third quarter.
Meanwhile, the company reported sales Android product shipments expected to reach 68.9 million devices. This represents growth of 17.3 percent from the previous quarter.
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